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Assorted Treats





Water Street

Our Marketing Made Easy program was created to help small businesses like yours with content marketing guidance.

Join the MME group and get expert advice on marketing your food brand using the five content tools that YOU control:

  • Your website 

  • Your packaging

  • Your sell sheets

  • Your social media

  • Your email marketing 

Sign up for a year of content marketing guidance and you'll receive: 

  • One new coaching video a month

  • A content planning guide

  • An annual calendar of content ideas

  • Tips and suggestions for social media content

  • Content prompts you can customize for your brand

  • Access to a private Facebook group and Slack channel where you can ask questions and learn with your peers

  • Monthly office hours, where you can schedule a half-hour consult call with me, Georgiana Dearing. Sessions are limited. Available only on the 3rd Monday each month. 


$150 OFF Marketing Made Easy for Food Brands Membership (email for discount code)


Georgiana Dearing



Performance Foodservice


Performance Foodservice offers a complete selection of foodservice products from national manufactures, specialty purveyors, and our own exclusive brands. As part of Performance Food Group, we are one of the largest foodservice distributors in the country. Both our national headquarters and local foodservice distribution center are located in central Virginia and we are proud to be Virginia’s hometown foodservice distributor since 1885.


On-site Fresh Meat Cutting Facility

Fresh Seafood & Produce

100% Guarantee of Quality and Safety

Facility Wide HAACP Plan

Food Safety Trained CDL Drivers

Temperature Zone Controlled Trucks


In House Specialists:

Center of the Plate 

Italian & Latino Segment

Non-Foods | Produce | Seafood


Every day at Performance Foodservice we seek ways that we can have a positive impact on our environment, our community – and most importantly – our customers. Our commitment to innovation, quality, and extraordinary customer service has helped to make Performance Foodservice one of the largest and fastest growing foodservice distributors in the nation. We are focused on providing local restaurants and the foodservice industry with high quality fresh meats, produce, and local seafood.


Free menu consultation and good cost analysis.




Manry Rawls

Manry Rawls has over a century of experience as a privately held and independent regional insurance agency, dedicated to providing clients with quality professional service while delivering competitively priced insurance programs. Since our founding in 1872, we have remained committed to our client’s unique personal and business needs.

We specialize in reducing our business clients’ operating costs by managing their exposures to risk and helping them to achieve better overall profitability by lowering their total cost of risk through identification and control.


We specialize in Food Processing protection & can address its unique exposures.

We suggest safety management improvements and ways to reduce costs. We are a trusted advisor by our clients because they know we have their best interests in mind. Our solutions are about lowering the total cost of risk and keeping our clients attractive to the insurance marketplace, thereby lowering cost.

We provide solutions for the unique exposures facing food processors, including:

  • Product liability

  • Product recall & replacement

  • Product contamination

  • Damage (from) temperature control

  • Ammonia contamination

  • Environmental impairment

  • Off-premises power failure

  • Boiler & machinery protection

  • USDA – OSHA Review

  • Workplace hygiene

  • Ergonomic issues



Free consultation, insurance review, and risk analysis.



Ned Lankford

Office: 434-634-6131 ext. 501


The Local Palate Marketplace

The Local Palate Marketplace offers Southern makers in the specialty food space an opportunity to sell and promote their brand and products to the Local Palate’s dedicated and engaged nationwide audience of 200,000+ people, through our ecommerce marketplace,  


As a trusted and authentic source for covering the South for 11+ years, the Local Palate Marketplace gives artisan's a platform to tell their story. We leverage our size and scale in our print, digital, social and event activations to help continue to create visibility and grow brand awareness for our partners.


Membership with The Local Palate Marketplace includes the vendor’s product listing(s), a Meet the Maker feature written on the founder/creator of the brand, and any inclusion in TLP or TLPM newsletters, blogs, and social media posts, etc.


All VASFA  members that join TLPM will also receive:


  • 1 free recipe blog published to

  • 15% off all Local Palate Marketplace dedicated newsletters

  • 15% off all Local Palate Marketplace dedicated newsletters


Joe Spector


Tanner Food Group

This Could Be You!

Click here to learn how your business can be a listed here as a provider or feature provider! 

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